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Join thousands of changemakers and leaders from organisations such as UNICEF, FCDO, NHS, United Nations, World Food Programme, and the World Bank.

Each month they receive our regular dive into how the behavioural sciences can be harnessed to create real world impact on some of the world’s most urgent and preventable crises.

In each issue we take an idea that’s recently inspired us and we pull it apart to see how it works, chat to our friends about it, and see what happens when we try to break it. The idea is to end up with something that could help us to make a positive, lasting difference in the world.

It’s called the Cognitive Download because, more often than not, the topic will have some relation to the behavioural sciences. We’re fascinated by what makes people tick as well as how those ticks (whether they’re psychological, emotional, cultural or social) can be harnessed to deliver the outcomes we seek for people and planet.

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Who are Brink?

We're a global team of psychologists, strategists, designers, creative thinkers, and technology optimists, who specialise in finding non-obvious solutions to non-trivial problems.

Alongside our clients and partners, we create bold, innovative strategies to tackle urgent and preventable issues and drive impact in education, health, climate and more.

We love collaborating with those who are frustrated by the status quo and ready to address some of the world’s most pressing challenges.

Whether you’re a funder creating new models to address big challenges, a changemaker seeking fresh approaches, or a leader working to future-proof your institution, let’s work together to truly make a difference.